Last Wednesday, we had the privilege of attending the 2014 BizBash 2014 Expo. It was great to see industry friends and learn even more about this ever-growing industry we are all a part of.
We attended the workshops in the morning, the forum, and the trade show floor. Safe to say we took advantage of the planned activities and tried to get as much out of it as possible.
The morning workshop was concerning social media marketing, which is HUGE and we are all trying to stay ahead of the curve. We definitely learned a lot and will be implementing some of those learned strategies on our own social media pages from now on.
Next up was the first forum, we heard several great speeches from well-known and important people in the industry. One that particularly stuck out to us was Todd Fiscus from Todd Events. The photos he shared with us of his past work were beyond impressive and we were frantically taking notes to one day achieve the caliber of events he is achieving and executing. We also learned a lot about sponsorships at events from a panel discussion that included Pam Dzierzanowski from Patron, Dianna Craven of Sunfest, and Warren Dale Moore of Warren Moore events. All of them are either sponsors themselves, or deal directly with sponsors so it was great to get firsthand knowledge from both sides.
Next, we toured the tradeshow floor. It was great to walk around and see so many familiar faces! We even got to play in a life-size snow globe, which is always fun! We also saw many new trends including props and theme decorations, the growing and expanding Hora Loca trend, and some new catering and signage trends.
Finally, we went to the second half of the forum which, in my opinion, was the best part. We played a really fun game with the CEO of SwarmWorks using really cool, new technology. Additionally, we heard from the Vice President of Challenges, Special Events, and Sponsor Relations at Best Buddies, Scott Tracy. This especially interested us because we are currently working on several non-profit fundraising events and want to learn how to make it a success for us and the organization.
All in all, this day was filled with fun and information all rolled into one. We were very excited to attend and are looking forward to next year’s event!