We’ll be the first to admit it. Sometimes we have trouble thinking of new, creative things to post on our blog and other social media sites. We turn to our trusty friend google to get us out of the creative slump.
There are so many ideas for every type of blogger. From preppy bloggers sharing their everyday outfits to foodies sharing new, exciting recipes, blogs can have so many themes and be a creative outlet for anyone. So you may be asking yourself why we’re having trouble coming up with blog posts? Well the answer is simple; we don’t really have a theme. One day we’re blogging about branding at corporate events, the next we’re sharing furniture, and another we’re showing you the proper way to create a monogram. We have so many options for things to blog about that it’s a bit overwhelming at times and we’re sure that other event industry bloggers are overwhelmed as well. We’ve come up with a list of ideas for the stumped event industry blogger.
Come on, who doesn’t love a nice, organized list? Especially dealing with something you’re interested in. Top 10 lists are short, sweet, and to the point. Especially when it’s something extravagant and it has a countdown feel. How about top 10 most expensive wedding dresses ever? Top 10 ugliest cakes? Top 10 funniest toasts? The options are practically endless.
Whether you’re a planner, a lighting tech, a DJ, anything dealing with events, people are interested in you and your life. This industry is perceived as glamorous from the outside world so why not highlight that and really give them an in-depth tour of the glamour and not-so-glamorous aspect of this industry and life.
Especially popular in the weddings industry, sharing photos of a recent event you produced or planned is always a good idea and the posts are only limited by the amount of events you execute. Brides find this especially helpful when they can look at other events with their colors and/or at their venue.
The event industry is ever-changing. There are so many trends popping up every day that highlighting them in blog posts is pretty easy and doesn’t require a lot of research other than opening up a few magazines, and who doesn’t love that?
- Promote your products/services
Most importantly, this blog is usually a marketing tool for your company. Showcasing new or popular products on your blog allows it to reach others that it may not normally reach. On the other hand, highlighting less popular items allows you to really convince your clients that those products are versatile and can be used in many different ways and allows them to think about it differently.
To gain some hits and followers, why not offer a percentage discount on products/services for whoever reads, prints, and brings the blog to their next meeting with you? Sure, it may be like “buying” readers, but it helps and it gets them reading your other posts as well and perhaps interests them to spend more money than they normally planned because of the discount incentive. Perhaps a free furniture upgrade when you purchase 3 or more sets? It’s easy and doesn’t really cost you anything extra.
For those with a bit more followers and readers, why not offer contests. Make sure the prize is something you have so that it doesn’t cost you anything. Maybe free day-of coordination for the couple whose photo gets the most likes on your Facebook? Make sure voters are required to like your page before liking the photo. Most people like and forget. The chance that these voters will have an event of their own is almost 100% and they may see a post of yours later on on their timeline and therefore, think to call you.
Who doesn’t love a break every once in a while? Allowing a bride to blog about her own wedding is special and cute and it takes some pressure off of you, at least for that post. Don’t overuse this idea or it’ll lose its magic. Maybe once a month is a good idea and gives brides something to look forward to.
We really hope these ideas help you out of your creative slump and we’d love to see you implementing these ideas. Feel free to share links to your posts in the comments and we’ll check them out.